Urban Leaf - The World's Smallest Garden

The World’s Smallest Garden is an eco-friendly hydroponic unit created by Urban Leaf, a New York City based FoodTech startup. The brand makes growing food at home fun, easy and accessible. It turns a reused glass bottle into a self-watering hydroponic garden, perfect for growing fresh food in small spaces.

Urban Leaf was founded in New York by Nathan Littlewood and Rob Elliot to pursue the development of a healthier and more sustainable food system. 

Created for Urban Leaf while working as a Freelance Designer in New York City.

Service

Packaging Design

Client

Urban Leaf

Year

2017

19702962_1389050804464584_83121286195173

 

OBjECTIVE

The goal was to create a unique packaging style for a unique new product. Recently crowdfunded through Kickstarter, “The World’s Smallest Garden” turns a bottle into a self-watering hydroponic garden. It is perfect for growing fresh food in small spaces - apt for New York city residents with green thumbs! 

 

OUTCOME

Growing your own food in urban environments brings with it a number of unique challenges – most commonly a lack of time, space and know-how. Urban Leaf develops products that make growing food at home fun, easy and accessible.

The packaging design reflects this, and embraces the eco-friendly, carefully crafted nature of the product. 

UrbanLeaf-square.png

Earthy

The pen and ink illustrated craft paper packaging was created to portray the earthiness and uniqueness of the brand. The granular aesthetic was extended to create a set of icons used to break down to the step by step process of how to use the product.

Screen Shot 2020-07-19 at 10.42.31 PM.pn

Recyclable 

There are two package sizes: a single-pack and 3-pack that are both 100% recyclable. The device is made from a biodegradable cornstarch-based plastic, encloses a nutrient-enriched "smart soil" with herb seeds, which then cradles and nurtures the plants as they grow their roots into the nutrient solution in the glass bottle. 

Screen Shot 2017-10-21 at 8.27.07 PM.png
basil-in-home.jpg

© Suma Balaram, 2020 

Linkedin / Twitter / Instagram / Email