Influenster's Easter Candy Infographic
Influenster is a digital destination where millions of consumers research and review products and where brands target and connect with highly engaged, empowered shoppers.
One of my key roles while working here was to visualize the data from product reviews on Influenster in the form of sharable infographics. These infographics have been featured on entertainment blogs like E! News, Mashable, People Magazine, ABC News and USA Today.
Created while working as a Visual Designer at Influenster in New York City.
Influenster analyzed more than 17,000 organic, user-generated reviews about Easter-themed chocolates and candies from product reviews on their website in order to determine which sweets are the most-reviewed unique to each state.
The goal was to map this data as an infographic for online engagement.
Everyone loves maps! It was a clear way to represent the data for this project. We chose to mask the product images on each state so that the reader can tell which candy belongs to which state - and the legend at the bottom of the infographic further clarifies this information.