GREEN BEAUTY TRENDS INFOGRAPHIC

Project

Infographic

 

While Working At
Influenster

Role

  • Data Visualization

  • Digital Experience

  • Graphic Design

Location & Year

New York, 2018

DATA VISUALIZATION

Influenster is a digital destination where millions of consumers research and review products and where brands target and connect with highly engaged, empowered shoppers. 

While working as a Visual Designer at Influenster, I worked on this infographic that green beauty trends 

Our Influenster community and clients came out in full force this April as we celebrated Earth Month. To see just what Influensters were buzzing about we polled 7,675 US women this past April to find out their thoughts and shopping behavior when it comes to green beauty.

MAPPING OUR DATA

We analyzed over 10 million organic consumer reviews with at least one of the following tags — Cruelty-Free, Vegan, Eco-Friendly, Natural and Organic — as well as surveyed 7K+ of our members to uncover trends and insights in Green Beauty.

 

All the key findings of the survey were visually represented using different green beauty products - makeup, skincare, haircare, fragrances, etc. 

This infographic was featured on Happi in 2018.