EASTER CANDY INFOGRAPHIC

Project

Infographic

 

While Working At
Influenster

Role

  • Data Visualization

  • Digital Experience

  • Graphic Design

Location & Year

New York, 2018

DATA VISUALIZATION

Influenster is a digital destination where millions of consumers research and review products and where brands target and connect with highly engaged, empowered shoppers. While working as a Visual Designer at Influenster, I worked on this fun infographic that showcases users favourite brands of candy and chocolate based on the state they are from. 

 

We analyzed more than 17,000 organic, user-generated reviews about Easter-themed chocolates and candies from product reviews on their website in order to determine which sweets are the most-reviewed unique to each state. 

MAPPING OUR DATA

Everyone loves maps! It was a clear way to represent the data for this project. We chose to mask the product images on each state so that the reader can tell which candy belongs to which state - and the legend at the bottom of the infographic further clarifies this information. 

This infographic was featured on Mashable and broadcasted on Good Morning America in 2018.