Suma has a background in art direction, branding and human-centered design. She is currently based in Delhi, prior to which, she lived in New York City, Mumbai and Singapore.

She strongly believes that design is a powerful tool to bring about change and solve complex social problems. 


Work Experience

Suma currently works as a Senior Visual Designer & Design Researcher at Purpose - where they build and support movements to advance the fight for an open, just, and habitable world.

At Purpose, she has been a part of creating multiple campaigns for climate, health and gender related issues in India. Prior to this, she has worked at creative agencies like Influenster, Please See and Beyondesign


Select clients

  • IKEA Foundation

  • David & Lucile Packard Foundation

  • Fred Hollows Foundation

  • Hewlett Foundation 

  • The 5 Gyres Institute

  • L’Oréal

  • Mamagoto

  • Kalpataru Group 

  • ICICI Bank 

  • The Four Seasons Resorts

Parsons School of Design

Master of Science, Strategic Design & Management

New York City | 2015 - 2017 

LASALLE College of the Arts

Bachelor of Arts, Design Communication

Singapore | 2009 - 2013

Art Direction 
Branding, Advertising, Illustration, User Experience Design, Packaging, Typography, Digital Photography


Strategic Design 

Rapid Prototyping, Design Research, Design Thinking, Design Sprint Methodology, Business Model Development




key skills

© Suma Balaram, 2021