SOUL

UNDERGRADUATE DEGREE PROJECT
YEAR: 2013

This was my degree project for when I received my Bachelors in Design Communication from Lasalle College of the Arts, Singapore. The project aims to promote awareness of the work that several organizations do with the underlying importance of conserving the marine ecosystem. 

Process.

The art direction style for this project is primarily hand drawn illustrations and texture with water colour, that was combined using Adobe Photoshop.

Eliminate One, Eliminate All.

The illustration for this series of advertisements are inspired by the fact that all life within the ocean is inter-connected. Each organism depends on the other for survival so by threatening a certain animal, the entire ecosystem is at stake. 

Interaction.

As my final outcome, I generated an interactive website called www.saveourunderwaterlife.com that promotes the work of existing organizations around the world. Keeping the art direction similar to the previous two deliverables, the idea for the website was to make a world map highlighting the oceans as main focus instead of the landmasses.

Can you spot me?

The oceans were created with detailed hand drawn illustrations of marine animals and the task for the user was to find the 8 endangered animals hidden amongst them. When the user hovers their mouse over the animal that is endangered, it turns blue. Each of those endangered animals are linked to conservation centres that focus on their species so that the user can read into how they can contribute to the cause. 

Publication.

The map was also used as a poster in an eight-fold publication which talks about endangered underwater animals. This publication can be implemented as an add-on for wildlife conservation magazines to promote concerned readers to understand more about marine life. A booklet was also created to explain the entire brainstorming and illustration process for this project.

   

Sure We Can

Sure We Can

The Wise Choice

The Wise Choice